Code of Professional Conduct

This Code of Conduct is to put our core values into practice. It is the standard we set for the way business should be conducted and the responsibilities of everyone in Synergy Financial Advisers (SYNERGY). This is our commitment to the people whom we care.


We welcome and support people of all backgrounds and identities. We are against bullying, harassment and discrimination in any form – verbal, physical or visual.

We are committed to maintain a healthy and safe workplace and to establish trusted relationships.



We conduct business with honesty, integrity and fairness and strive to serve people in a timely and competent manner. We exercise reasonable care to provide suitable advice while making full and adequate disclosure of all facts. We protect the confidentiality of our clients. We use SYNERGY’s resources, whether tangible or intangible, in a responsible and appropriate manner for work purposes. We comply with applicable laws and will not be involved in any criminal acts such as bribery, corruption, fraud and money laundering.

We uphold the highest standards of conduct and behavior in and outside SYNERGY to safeguard SYNERGY’s reputation and interests.


We strive to maintain and improve professional knowledge, skills and competence to better serve our clients. We continually seek to raise the standards of excellence. We are proud to contribute at our best to enable growth and progress of SYNERGY and ourselves.

We work to live the vision of SYNERGY; to be the most admired Financial Advisory Firm in Asia. And to fulfil the mission of SYNERGY; working together to achieve financial freedom by harnessing technology and innovation.

Our Quality Policy (Fair Dealing Commitment)

We are committed to dealing fairly with our clients and providing sound and quality financial advice and services.

  • Our Directors and Senior Management are committed to advocating a fair dealing culture within Synergy;
  • The products and service recommended by Synergy are selected, reviewed and endorsed by Synergy to be suitable for your particular needs, financial objectives and situation;
  • Our professional client advisers undergo continual training to be competent in providing sound advice and quality recommendations to you;
  • Clear, relevant and timely information and updates are presented for you to make informed financial decisions;
  • Every client will be assessed for knowledge of competency in the investment arena. Should the client require more assistance, we will provide the tools to help the client gain competency. In the interim, should the client wish to transact investment products, we will build in additional safeguards to ensure that the investments meet their needs; and
  • We have a robust and independent process in listening to, and resolving, your concerns and feedback in a prompt manner.

Having fair and professional practices is our focus. We welcome your feedback to service enhancements.
Please click here to forward your feedback or call +65 6654 1888.

Personal Data Protection Policy (PDPA)

Our Personal Data Protection Policy set out how we will collect, use, disclose and retain your personal data with Synergy Financial Advisers Ltd. In line with the Personal Data Protection Act 2012, we want to ensure that our existing practices and policies are compliant in relation to the collection, use, disclosure, retention and security of your personal data.

Synergy Financial Advisers Ltd views data protection seriously. When you apply for financial advisory services from us, update us of your new particulars or attend our events and seminars, we may need to collect your personal data. You may be required to complete a relevant application, update a consent form which contains the details of how we will process, collect, use and disclose your personal data. You should read this Policy carefully before providing any consent to us to process, collect, use, and disclose your personal data.

We are committed to treat all personal data with due care and full confidentiality and in accordance with the relevant data protection laws of Singapore.

To achieve this, we are continuously undertaking measures to comply with the Personal Data Protection Act 2012. The provision relating to the Do Not Call (DNC) Registry has come into force on 2 January 2014 and the provision relating to personal data protection has come into force on 2 July 2014.

If you have any queries as to this Personal Data Notice and Consent Policy or how Synergy processes, collects, uses and discloses your personal data, or to make any changes to your personal data or consent of use, please contact the Data Protection Officer through our contact form.