Management Committee


Adrian Peh

CHIEF EXECUTIVE OFFICER

Adrian Peh

ChFC®, CLU®, CMFA, CIAM

Adrian is a veteran in the Financial Services Industry. He started in sales in 1993 and proceeded to Management in 1997. In 2005, Adrian was elected to be the President of GAMA Singapore and in 2006, as President of Financial Services Management of Singapore. He has led Synergy Financial Advisers Pte Ltd since 2013 as the CEO.


Jeff Lee

EXECUTIVE DIRECTOR

Jeff Lee

CFP®

Jeff is a CFP®. He graduated from the National University of Singapore (NUS) with an Honours Degree in Business Administration and a Master's Degree in Management.

He is currently a IBF Fellow in the Institute of Banking & Finance (IBF) and currently also lectures at the School of Business in the Singapore University of Social Sciences (SUSS).

In 2014 to 2017, he has served as Chairman of the Examination Board of FPAS. And from 2017 to 2019, he served in the Professional Standards Committee of the Financial Planning Standards Board in USA (FPSB).


Kelvin Yeo

CHIEF OPERATING OFFICER

Kelvin Yeo

ChFC®

Kelvin graduated from the NTU where he received his Degree in Electrical and Electronic Engineering. And in 2020, he received his Master of Technology from NUS, specialized in the field of Artificial Intelligence, Machine Learning and Data Science. He also holds the ChFC designation as well.

Over the last few years, he has been instilling an operational excellence mindset to SYNERGY through harnessing business excellence & ISO framework. And currently, he is involved in the digital transformation journey of SYNERGY.


Teo Seng Huat

HEAD OF OPERATIONS

Teo Seng Huat

Seng Huat held the position of Head of Legal and Compliance and was instrumental in setting up the department since the SYNERGY’s inauguration in 2013. He has overseen the implementation of the Balanced Scorecard (BSC) framework and manages the independent sales audit team to ensure compliance with the demanding regulatory standards set by the Monetary Authority of Singapore (MAS).

After 5 years as the Head of Legal and Compliance, he relinquished his role in 2018 to set up the firm's Enterprise Risk Management framework in respond to the growing business and the potential expansion in the South East Asia region, while adopting and keeping pace with new technology developments. He has accumulated 40 years of working experience with half of his career working for the Prime Minister's Office and the remaining in the insurance and securities industry, holding portfolios from Head of Compliance and Internal Audit to Consultant and Chief Operating Officer in numerous Multinational Corporations (MNCs).

Seng Huat has assumed the role of Head of Operations in SYNERGY to drive operational efficiency and strengthen the support for a fast-growing business.


Arthur Koo

HEAD OF BUSINESS DEVELOPMENT

Arthur Koo

Arthur has over 20 years of experience in the insurance and banking industry, holding various roles in sales, distribution and business development arena in DBS, OUB and Prudential.

Prior to joining SYNERGY, he was the Agency Director under the Agency Channel Management of Manulife where he managed the business and agency growth and development.

Beside driving recruitment targets, he had also successfully managed the implementation of major projects from the growth in business, to the development of MDRT campaigns with rewards and incentives to increase the number of qualifiers.

As the Head of Business Development now, Arthur is responsible for leading and driving our growth strategy through quality recruitment and sustained productivity of Financial Adviser Representatives.


Evon Lim

HEAD OF RISK AND COMPLIANCE

Evon Lim

Evon has over seven years of financial services industry experience working within the regulatory compliance landscape. Prior to joining SYNERGY, Evon worked in DBS Bank, HSBC Bank and Jardine Lloyd Thompson.

Supported by her experience, Evon manages the compliance and risk functions in SYNERGY. She is responsible for the implementation, integrity and independency of the Balanced Scorecard Framework on top of other major compliance audits and monitoring program she has put in place. She also oversees the data protection strategy and implement policies to ensure compliance with the obligations under the PDPA.

Evon received a Bachelor degree in Banking and Finance from Murdoch University, Certificate in Governance, Risk and Compliance from the International Compliance Association, Advanced Certificate in Data Protection Operational Excellence. She believes that continuous learning and professional development for everyone is the key to embedding a strong compliance culture in SYNERGY.



Directors, Financial Advisory


Andrew Lee

ACCENDO BRANCH

Andrew Lee

CWMP

Joining Synergy at the young age of 23, Andrew Lee's flair and client-focused attitude gained him multiple achievements throughout his career as a Financial Adviser, including the coveted membership at the Million Dollar Round Table (MDRT). His other achievements before promoting to an Agency Leader includes: Top Rookie, Top Producer, Top Case Count and the consecutive Conference Qualifier.

Since ascending to his role as an Agency Leader, Andrew brought along his continued streak of achievements, landing the Top Unit for 3 years and Top Recruiter for 6 years. His passion in recruiting and grooming the new generation of leading advisers has resulted in him leading one of the biggest, and youngest teams in Synergy as a Director.

Yvonne Seow

ACES BRANCH

Yvonne Seow

ChFC®, CWMP, IBFA

Positive and caring, Yvonne focuses on personal solutions especially in family and life planning to help clients achieve financial independence and look forward to a comfortable retirement. With over 18 years of experience, Yvonne is a life & qualifying member of the Million Dollar Round Table (MDRT). She has also groomed a team of young representative to become top producers of the MDRT in a span of 2 years. As a high achiever, she shares her success with wise words – Control your own destiny by the actions you take today! Success is definitely on the way!

Crystal Lau

CYNOSURE BRANCH

Crystal Lau

CFP®, AEPP®

With two decades under her belt, Crystal specializes in providing comprehensive financial planning for individuals and families, adopting her well-honed forensic analysis skills to provide workable solutions for her clients.

As a firm believer in helping her clients to leave meaningful legacies, she has been helping families with their will and estate planning.

Applying the same style of putting the interests of others first, Crystal is known for her good mentorship in building up her team of advisors. She actively gives back to the society by volunteering at MoneySense events and has served as an examiner on the board of FPAS.

Edmund Wee

FIRST BRANCH

Edmund Wee

CFP®, CWMP, IBFQ

Edmund is a CFP® and veteran with over 20 years of experience in the financial services industry and SYNERGY.

He has empowered many clients with financial knowledge for financial freedom, and has also guided many financial advisers and managers, helping them to achieve business and career success.

Throughout his career, he has achieved many accolades including Million Dollar Round Table (MDRT), Top Rookie Award, Top Unit Manager and Top Director. Now, he holds the exclusive title of Partner of SYNERGY, which is conferred upon distinguished individuals whom have contributed significantly to the development and growth of the firm.

Jeffrey Tan JY

HIGHLIFE BRANCH

Jeffrey Tan JY

Well regarded by clients for Estate and Succession Planning, Jeffrey brings along more than 25 years of experience in the industry. He has won numerous awards previously, including Top Rookie, Top Manager, Top in Recruitment and Productivity. He was also the President of IFPAS (Insurance Financial Practitioners Association of Singapore) in 2013. Shaping and moving the Insurance and Financial industry, Jeffrey continues to play a major role in instilling trust and confidence by the public.

Neo Ley Lee

OPULENZ BRANCH

Neo Ley Lee

CWMP, CFP®

Ley Lee has been leading and grooming financial adviser representatives for 20 years prior to joining Synergy. She values the uniqueness in people and believes in a culture where resources are shared for more efficient systems to benefit both clients and advisers. Being highly passionate about the wealth management business, Ley Lee serves the needs of diverse clients in the growing ASEAN region.

David Tang

SPIRE BRANCH

David Tang

CFP®, CWMP, IBFA, ASEP®

Never one to slink away from challenges, David takes on dual roles in his business – providing his clients with the advice they require to build a stronger financial future, while being a dedicated mentor to his consultants. Since joining the industry in Year 2000, David has groomed a highly-qualified group of consultants while achieving excellence himself year after year. David’s excellence in impacting his clients’ lives are endorsed with his multiple Elite awards and as a Million Dollar Round Table (MDRT) winner for 7 years. As a dedicated leader, David strives to help his people continue to grow and excel in their career. The rewarding moments in his career is watching the people in his team grow from strength to strength.

Tan Tiong Eng

TITAN BRANCH

Tan Tiong Eng

CMFA, CIAM, IBFA, AEPP®, CWM

Highly accomplished in his 20 years of experience, Tiong Eng is a Chartered Wealth Manager, a Professional Estate Planner and also holds a Bachelor of Commerce. He was previously the Vice President in IFPAS (Insurance Financial Practitioners Association of Singapore) where he stepped down in early 2015. He specialises in comprehensive financial planning, wealth preservation, legacy planning for high net worth individuals. A 6 times Million Dollar Round Table (MDRT) winner, he often gives back to society by being a Moneysense speaker to schools and companies on financial planning. As a proven coach in personal and career development, Tiong Eng has also changed the lives of many.