Biography

Soon Pei Chi, fondly known as 孙佩琪, stands as a venerable figure in the world of financial advisory. With more than 20 years of experiences, she has carved out a reputation not only for her expertise but also for the profound empathy she brings to each client relationship. A woman of vibrant spirit and unwavering dedication, Soon Pei Chi has seamlessly blended professional prowess with an innate understanding of the intricate tapestry of human needs that lies beneath the surface of financial planning.

Her journey began with a solid foundation in academia, where she delved into the rich expanses of Chinese studies at the Singapore Institute of Management. This academic grounding set her apart, imbuing her with a profound understanding of cultural nuances that often influence financial decision-making. Her degree in Chinese has enriched her interactions, allowing her to engage clients from varying backgrounds thoughtfully and respectfully.

Equipped with an exquisite blend of licenses and certifications, Soon Pei Chi's qualifications read like a resolute testament to her professional zeal. She holds licenses in Life Insurance, Accident & Health, Investment, General Insurance, and Group Insurance—origins of a versatile portfolio enabling her to cater to the bespoke needs of her clientele. Additionally, her accolades reflect her unwavering commitment to continued education in the hunger for knowledge that defines her professional ethos. The certificates she has obtained—including Chartered Financial Consultant and Chartered Life Underwriter —serve as stepping stones in her continually evolving career, enhancing her competence and credibility as a premier adviser.

In essence, Soon Pei Chi represents a harmonious blend of expertise and compassion, embodying the very spirit of dedication to client success. Around her, clients find a steadfast ally, whose articulate advice and preconceived notes of empathy intermingle to create bespoke financial solutions tailored to each client's aspirations and dreams. Though her career is poised for further expansion and success, Every financial conversation carved with Soon Pei Chi involves a depth that far exceeds financial gain, extending to a journey of trust and understanding that nurtures not just finances—not just digits on a spreadsheet—but relationships that cultivate growth.

Mr Lawrence Yip

CMO / Senior VP

Pei Chi has been my personal financial advisor for many years. She is very knowledgeable, engaging and professional. She takes care of my investment and insurance policies and most of them have given favourable returns and a good peace of mind. Regularly, she updates on key trends and how my funds are performing giving sound advice. In recent years, my family members have also taken policies through her.

Ms Kelly Lai

Senior Account Director at Hire Right Pte Ltd

I have had the privilege of knowing Peiqi for many years, and throughout that time, her professionalism, integrity, and expertise as a financial adviser have continually impressed me. Her approach to financial planning is not only thorough and detail-oriented but also deeply personalized. She has a rare ability to truly listen, understand individual goals, and tailor solutions that align perfectly with her clients’ needs.

What sets Peiqi apart is her unwavering commitment to her clients’ success and well-being. She is patient in explaining complex concepts, ensuring that everyone she works with feels confident and informed about their financial decisions. Her genuine care, combined with her deep knowledge of financial markets and strategies, makes her an exceptional adviser and a trusted partner in building financial security.

I couldn’t recommend Peiqi more highly—she exemplifies excellence in her field, and I am confident that anyone working with her is in the best hands possible.

Mr Xavier Tan

General Sales Manager at Hock Tong Huat Pte Ltd

I'm incredibly grateful for the guidance my financial advisor Pei Chi provided in recommending a savings plan tailored to my needs. Her expertise and patience in explaining every detail made me feel confident about my financial decisions. Thanks to her advice, I now have a clear path toward achieving my financial goals. I highly recommend her services to anyone seeking reliable and personalized financial planning.