Biography

A dynamic, focused and driven lady with a compassionate heart to impact the lives of others, Spire’s group Associate Director, Serene Seah is a remarkable adviser who possesses the perfect blend of expertise, education, and interpersonal skills, which earned her many trusted friendships and quality referrals in her line of work.

Having lost her father in her teenage years, Serene learnt the hard value of having insurance protection the painful way. Since young, her parents did not believe much in insurance and were not well prepared for the uncertain future. Upon her father’s sudden demise, she and her mother were forced to find ways to make ends meet, even contemplating to sell their family home. Tiding through the tight years, Serene eventually made it to National University of Singapore (NUS) with a Bachelors of Arts, and furthered her studies in the National Institute of Education (NIE) with a Post-graduate Diploma in Education. Serene always wanted to take the lead from her father to impact the lives of others and soon left the teaching scene to do financial advisory to contribute even more. She completed her Capital Markets and Financial Advisory Services examinations to become a licensed and regulated Financial Adviser in 2016 to share her story and give back to society.

Life of a financial adviser started off rough for Serene, especially when she was heavily pregnant and building her career. She juggled domestic responsibilities as a working mom and overcame her own insecurities in this uncertain territory with little or no experience. With a meagre income and countless rejections, she overcame these challenges with an even stronger and unwavering conviction coupled with a fierce belief in the work that she does and persevered on in this industry for about 8 years running. We celebrate her success in achieving these accolades: Million Dollar Round Table (2020, 2021, 2023), Top of Table (2022), Court of Table (2024)

With an undeniable charm and genuine care for her clients, Serene approaches every interaction with enthusiasm and professionalism. Her ability to connect on a personal level instantly puts clients at ease, making them feel comfortable sharing their concerns, goals and aspirations. She goes above and beyond to listen attentively to her clients, ensuring she fully understands their unique circumstances and tailors her advice to meet their specific needs. Outside of her professional endeavors, Serene is an avid storyteller who relishes in the power of captivating narratives. These skills seamlessly intertwine with her work as an adviser, enabling her to communicate complex financial concepts with clarity and simplicity, making her recommendations easily understandable for her clients. Her genuine passion for the well-being of her clients drives her to continuously go above and beyond, making her an invaluable asset and a trusted partner in their financial journey. With Serene by their side, clients can rest assured that they are in capable hands, receiving impeccable guidance and unwavering support as they work.

Mr Edwin Heng

Education

I have known Serene for 20 years, and I've come to greatly appreciate her professional and compassionate approach since she became my financial advisor from 2020. Over time, I've come to rely on her expertise and guidance in managing my insurance and financial planning needs.

One of Serene's great strengths is her ability to understand my needs, circumstances and provide personalised meaningful advice. She takes the time to explain complex concepts in simple terms, and her attention to detail is impressive.

I am also very appreciative of Serene's advice and support during difficult times, particularly last year when my family was undergoing a challenging patch. Serene provides wise cousel, looks out for her friends and clients, and is a trusted confidant who offers calm and objective perspective. She brings attentive-ness, comprehensive thinking, and dedication, and I am very glad to have her help me plan for my retirement goals and needs ahead!

Mr Christopher Tan

Public Officer at Civil Service

Having known Serene Seah as a friend for over 10 years before she became my financial adviser, I've witnessed firsthand how her warmth, integrity, and genuine care for others translate beautifully into her professional work. Our friendship has given me unique insights into her character, and I can say with certainty that her dedication to helping others isn't just a professional stance – it's deeply rooted in who she is.

In her role as my financial adviser, Serene brings an exceptional blend of professional expertise and personal understanding to the table. She has this remarkable ability to break down complex financial concepts into practical, actionable steps, always ensuring that her recommendations align perfectly with my family's needs and aspirations.

What touches me most is Serene's commitment to providing personalised service. Despite her busy schedule and family commitments, she makes the effort to visit my home in the evenings for portfolio reviews. Her thoughtfulness extends beyond just financial matters – she never fails to remember birthdays and special occasions, adding that personal touch that makes working with her so special.

Her approach to financial advisory is refreshingly holistic. Rather than pushing standard solutions, Serene takes the time to understand each client's unique circumstances. She listens intently to concerns, considers various life factors, and then crafts strategies that truly fit individual situations. When challenges arise, she's always there with sound advice and valuable insights, drawing from her wealth of experience to guide clients through different circumstances.

For anyone seeking professional financial guidance, I wholeheartedly recommend Serene. She embodies the perfect balance of professional expertise and genuine care, consistently delivering results while building relationships founded on trust and understanding. Having experienced both her friendship and professional guidance, I can assure you that with Serene, you're not just getting a financial adviser – you're getting someone who will be genuinely invested in your financial well-being and success, while making you feel valued and cared for every step of the way.

Ms Wendy Haw

Business Development Manager at Etiqa Insurance Pte Ltd

I got to know Serene from one of the trainings that I conducted for her team last year. She left me a very good impression as she is a keen and fast learner and she managed to hit our convention target within a very short period of time. We have witnessed her hard work and she never fails to go above and beyond. Serene is not just an insurance adviser; she is a sincere friend and adviser who genuinely cares about her clients’ well-being. I am very happy to know her and will wholeheartedly recommend her to you.