Biography

A dynamic, focused and driven lady with a compassionate heart to impact the lives of others, Spire’s group Associate Director, Serene Seah is a remarkable adviser who possesses the perfect blend of expertise, education, and interpersonal skills, which earned her many trusted friendships and quality referrals in her line of work.

Having lost her father in her teenage years, Serene learnt the hard value of having insurance protection the painful way. Since young, her parents did not believe much in insurance and were not well prepared for the uncertain future. Upon her father’s sudden demise, she and her mother were forced to find ways to make ends meet, even contemplating to sell their family home. Tiding through the tight years, Serene eventually made it to National University of Singapore (NUS) with a Bachelors of Arts, and furthered her studies in the National Institute of Education (NIE) with a Post-graduate Diploma in Education. Serene always wanted to take the lead from her father to impact the lives of others and soon left the teaching scene to do financial advisory to contribute even more. She completed her Capital Markets and Financial Advisory Services examinations to become a licensed and regulated Financial Adviser in 2016 to share her story and give back to society.

Life of a financial adviser started off rough for Serene, especially when she was heavily pregnant and building her career. She juggled domestic responsibilities as a working mom and overcame her own insecurities in this uncertain territory with little or no experience. With a meagre income and countless rejections, she overcame these challenges with an even stronger and unwavering conviction coupled with a fierce belief in the work that she does and persevered on in this industry for about 8 years running. We celebrate her success in achieving these accolades: Million Dollar Round Table (2020, 2021, 2023), Top of Table (2022), Court of Table (2024)

With an undeniable charm and genuine care for her clients, Serene approaches every interaction with enthusiasm and professionalism. Her ability to connect on a personal level instantly puts clients at ease, making them feel comfortable sharing their concerns, goals and aspirations. She goes above and beyond to listen attentively to her clients, ensuring she fully understands their unique circumstances and tailors her advice to meet their specific needs. Outside of her professional endeavors, Serene is an avid storyteller who relishes in the power of captivating narratives. These skills seamlessly intertwine with her work as an adviser, enabling her to communicate complex financial concepts with clarity and simplicity, making her recommendations easily understandable for her clients. Her genuine passion for the well-being of her clients drives her to continuously go above and beyond, making her an invaluable asset and a trusted partner in their financial journey. With Serene by their side, clients can rest assured that they are in capable hands, receiving impeccable guidance and unwavering support as they work.

Mr Rayston Leong

Teacher at Ministry of Education

I've known Serene for over 20 years, starting way back in 2002 when she was my teacher in secondary school! Even then, she was more than just a teacher; she was a mentor and friend, someone I could really talk to. It's amazing that all these years later, that bond is even stronger. Honestly, I wouldn't trust anyone else with my finances.

What makes Serene so special as my financial advisor? It's more than just her knowledge (and she definitely knows her stuff!). She really takes the time to understand me, my dreams, and my worries. She's super patient, explaining everything clearly and making sure I'm comfortable with every step.

Serene helped me build a plan that makes sense for me, with investments that feel right for my personality. She even helped me figure out how to invest my CPF Ordinary Account and plan for retirement – things I never thought I'd understand! And when I was considering going back to school for further studies, she was there to help me make it work financially, ensuring that passive income could help cover the school fees.

But the best part about working with Serene is that she truly cares. She's like a friend cheering me on, and I know she always has my best interests at heart. If you're looking for someone who's not just an advisor, but a partner in your financial journey, I can't recommend Serene enough.

Mr Karl Gan

Writer/Producer at Verite Productions Pte Ltd

Serene Seah is a joyful, diligent, intelligent, driven and resourceful financial advisor, who will go above and beyond to assist her clients with their financial needs and goals.

I’ve been her client since late 2017, and we have worked together on covering my insurance needs including for life plans, accident, hospitalization, terminal illness, disability, additional care, savings plans, and investment. I have very specific needs and risk profile — Serene understands that and tailors her products to meet my decisions and choices. I am very particular about what to invest in and does my research before entering a policy; Serene has shown how good she is by focusing her recommendations on what I prefer and not what she wants, which is what some other advisors do, to their detriment.

Having a good financial advisor boils down to research and the relationship, and because Serene and I have a friendship that goes back over a decade and she always listens to my needs, I am very happy to call her my advisor, and will listen to her recommendations because I know that she will always have my best interests at heart.

Ms Diane Lo

Civil Servant at Civil Service

Serene is a long-time friend (since JC days) and a wonderful financial advisor. As a friend, she gives of herself 100%, is sensitive to others' feelings and dedicates herself to helping and cheering on her buddies. She serves her clients just as she would for her close friends and this is the kind of relationship i cherish from her, not just in our personal but also professional circles. As my financial advisor, she is sensitive to my needs, customises plans accordingly and always watches out for my interests. She is genuine and authentic in how she treats people, constantly seeking to serve, uplift others and our financial situations. I love that our relationship is genuine, built on care and trust!